Validate Your Market
Learn the art of the Product Startup Business in an Intensive Six Months Programme.
A Product is more than mere code. It has to solve a real problem - more than that, it has to solve it elegantly. We understand that first-time entrepreneurs struggle in identifying their target customers, and in that key set of features which will make their product click. We work with Entrepreneurs through the customer development process in making the connect between customers - problems and in shaping of the product being built. We help shape a venture, through the continuous learning and feedback process, and through pivots (if needed) to arrive at the birth of a startup.
The aim of the Resident programme is to help transform your prototype and product vision into a viable product with Product-Market validation, over a 6 month period. The teams go through a cycle of Prototype Building, Customer Development, Product-Market Fit Process and to the beginnings of the Business Model Cycle.
The programme gives enough time for your team to build the first version of the product and get the market validation done. By the end of it, you’ll be ready with a product that people want, and are willing to pay money for. The teams will have their first checkpoint in Month 3 to deliver a Minimum Viable Product, Followed by Customer validation and the remainder of time (approx 2 months) to Pivot accordingly.
For the duration of the Programme, mentors of The Startup Centre will be available to interact with on a regular basis to guide you. Teams will have regular access to our extensive network of business and technology experts, many of whom are experienced entrepreneurs in the Indian Landscape. Our Mentor Base is extensive, so we are confident that we can connect you with an expert for any specific needs, be it marketing, finance, Strategy or product development-related.
An Average Product Startup goes through 2.5 iterations before they get their product right. How do we cut down on that iteration as much as possible? The right tools. Through our partnerships we are able to provide the teams, the best stack that is out there, to ensure that they are equipped to churn out the first product. Some of our Partners also offer significant credits on their stacks - the good news, the choice is upto you.
The Startup Centre runs an Accelerator Programme that follows the Resident Programme in terms of the stage of the Venture. As such, the teams that will be graduating out of the Resident Programme, will get a wild-card entry into being part of the Accelerator, should the team wish to be. We also have a history of some of the graduating teams being sought out by the Y Combinators, 500 Startups and Techstars of the World.
The Centre was designed in a way to leverage an open floor - by learning from each other and being able to pivot and build quickly. That has worked phenomenally well for us. We provide the furnished office space and bandwidth (internet and guidance) for the duration of the programme. Teams make friends - sometimes for life - during this time. Who said, you have to build a startup alone?
We are Based out of Chennai, an Ecosystem which is Vibrant in terms of Entrepreneurial, Technical and Design Talent. Don't believe us? You should absolutely attend one of the many meetings that happen atleast once a month. We understand that it takes a village to raise a Child - as well as a startup. Being at The Startup Centre is a way of being plugged in.
There is only one way to figure the validity of the proposition that you as a startup offer - talking to actual customers. Part of the Programme is a structured way of identifying and talking to customers to validate your offering, and align yourself to make the solution elegant and easy to use. We believe in Customers First, Everything else Second - and we help you make that a priority.
At the end of the day every startup has to grow its identify and our network of Media Partners and Investment community help us get some of our promising startups an early access to be discovered. It doesn't guarantee success, but it gives you a milestone to aim for, in terms of building an enterprise. Just one more step in the right direction.
INR 50,000 + 1% Equity in the Startup, on Graduation * (Upto Max of 3 Member Startup)
Each of the Resident teams gets 4,000 USD Worth Credits from Amazon Web Services, 1,500 USD Worth Credits from Softlayer and 20,000 USD Worth Credits from Google**, Apart from the Stack Partners mentioned below.
Thanks to our Partners in the Investment Community, We offer a limited number of Scholarships which waive the cash component of the fee for Select Teams. If you are a startup who can make a case for the scholarship, kindly attest to it, when filling the Application form. We also offer Scholarships to some of the best teams we come across via our In50hrs initiative.
* Applicable only On Graduation
** The Partner carries a condition that the team be incorporated as a Startup.
Shri Krishna, Unclassroom.com
Anup Nair & Shailesh Jain, Mirraw.com