Have you had this experience of looking for something in Google, and you come across a few million hits. You believe that the answer to what you are looking for, must lie in there somewhere. It isn't always.
Most of what we look for these days has an expiration time on it. What was the best top ten apps for a platform, or the political situation of a country, thanks to social media has become almost real-time. If you search for lets say, a list of something, chances are that you will find a ton of sites, and the top three links might even be from a few years back.
Finding relevant info, on a time and context basis will become crucial moving forward. Google seems to be stuck with the old way, where all information has been treated equal. We'd love to meet a team that is solving this problem.